Social Media Performance Metrics Social media metrics are typically used to give us an idea of how our content is buzzing. It's not necessarily about readers going through it sentence by sentence or spending a lot of time on it, but rather how big it is in terms of social media. Advertising Continue reading below Shares and retweets The number of shares on different platforms also matters in deciding the awareness and exposure of your content. However, just like in Orwell's Animal Farm, some are better than others.
From the perspective of the buzz you've created, Facebook wins. However, we also want to measure engagement. And LinkedIn is a professional network, where people are more likely to be interested in in-depth content than just a headline they're browsing on their newsfeed. Advertising Continue reading below So, technically, it's not only more difficult targeted email list to create more than 400 shares on LinkedIn than on Facebook (given the dimensions of the network), but it also brings the advantage of stronger engagement.
necessarily mean website traffic, and it certainly doesn't mean more leads. Those very few lucky people who manage to have it all are kings of the blog for a reason. For the rest of us, constant monitoring is an absolute requirement if we're trying to maintain is - and it may not always be the one we're thinking of. Pinterest-Google Analytics Screenshot of a Google Analytics account In the example above, Google Analytics brought some real surprises. Who would have thought that Pinterest would be the very source of over 85% of social media traffic for the account we analyze?